Selling a property in the dynamic and diverse Brighton property market requires a well-informed and strategic approach. Whether you're a seasoned property owner or a first-time seller, our comprehensive guide is designed to be your trusted companion throughout the intricate journey of selling property in Brighton and Hove.

From the initial stages of preparation and property valuation to the final handover of keys, our guide offers a detailed roadmap, expert insights, and practical tips to help you navigate the complexities of the process with confidence. With the Brighton property market's nuances and legal considerations, this guide is your go-to resource to ensure a successful and seamless property sale, enabling you to make informed decisions and achieve optimal results. Either click on any of the below topics, or read our full guide further down.

How to Choose an Estate Agent

Read our guide

Preparing the Property

Read our guide

Marketing & Listing

Read our guide

Negotiating Offers

Read our guide

Legal Process & Conveyancing

Read our guide

Completion & Handover

Read our guide

Our full selling guide broken down

When looking to sell a property in Brighton and Hove, choosing the right estate agent is crucial for a successful and hassle-free experience. The following factors should all be taken into consideration when choosing an estate agent in Brighton:


When trying to find the best estate agent in Brighton and Hove, it's crucial to ensure they have a solid understanding of the local property market. Agents with extensive local expertise can provide valuable insights into selling and buying trends, demand, and other sale prices in your area. They can accurately assess the potential of your property and guide you on setting the right asking price.

Agents' Experience with Similar Properties

When evaluating whether an estate agent is right for you, don't hesitate to request references or search for reviews from other sellers who have recently used the agent's services. These references can provide valuable insights into the agent's performance, reliability, and ability to find suitable buyers.

Inquire about an agents’ track record in selling properties similar to yours. An agent's success rate in finding reliable buyers quickly can be an indication of their marketing strategies and effectiveness in screening potential buyers. A high success rate indicates that the agent has a good understanding of the local property market and can attract suitable buyers for your property.

Agent Fees and Transparency

Before committing to an agent, obtain a detailed breakdown of all fees and charges associated with their services. The fee structure can vary widely between agents, and it's essential to understand what you're paying for.

Ensure that the agent is transparent about all their charges and that there are no hidden fees. The last thing you want is to be surprised by unexpected costs that were not disclosed upfront. Request a written contract that clearly outlines all fees and terms, and review it carefully before signing. If anything is unclear or seems unreasonable, seek clarification from the agent or consider consulting a legal professional.

Compare Multiple Agents

To make an informed decision, obtain fee information from several estate agents and compare their services and costs. Remember that the cheapest option may not always be the best, as the level of service and expertise can vary significantly.

Consider the value offered by each agent in terms of their experience, reputation, and ability to find and manage quality buyers. Assess their professionalism, communication, and willingness to address your concerns before making your final choice.

Before putting your property on the market, it is crucial to thoroughly prepare to ensure a smooth and successful sale. Here are the steps you should take:

Property Valuation

Determine the market value of your property using online valuation tools, consulting local estate agents, or hiring a professional surveyor for a more accurate assessment. Factors such as location, size, condition, local property market trends, and recent sales of comparable properties (comps) influence the value. Accurate pricing is essential as overpricing can deter potential buyers, while underpricing can lead to financial loss.

Paperwork Gathering

Collect all necessary documentation related to your property, including title deeds, an Energy Performance Certificate (EPC), property information forms, and any relevant planning permissions or building certificates. These documents provide essential information to potential buyers and their solicitors during the legal process. An EPC is mandatory and rates your property's energy efficiency, helping buyers understand potential monthly bills.

Repairs and Upgrades

Address any necessary repairs or improvements to enhance your property's appeal to potential buyers. Well-maintained properties often command higher selling prices. Simple tasks like fixing leaky faucets, repainting walls, and replacing worn-out carpets can make a significant difference in the impression your property makes. Tidying up external features like the front garden or yard and driveway can also leave a positive impact on buyers.

Choose an Estate Agent

Research and select a reputable Brighton estate agent with knowledge about your local property market. They can provide valuable guidance, list your property, and handle negotiations on your behalf. An experienced Brighton estate agent brings market insights, marketing expertise, and a network of potential buyers, expediting the selling process.

Solicitor or Conveyancer

Engage a solicitor or conveyancer to handle the legal aspects of your property sale. They will ensure that all necessary legal requirements are met and guide you through the entire process. The legal process involves title searches, contract preparation, and addressing any legal issues related to the property. To find the right professional, obtain several quotes and choose someone with experience in property transactions.

By following these steps, you can increase your chances of achieving a successful and smooth property sale in Brighton and Hove.

Once your property is prepared, it's time to effectively market it to attract potential buyers.

Professional Photos and Descriptions

Collaborate with your Brighton estate agent to create captivating, high-quality photographs and well-written property descriptions that highlight the unique features of your property. Clear, well-lit photos that showcase its strengths can greatly enhance its appeal to potential buyers browsing online listings.

Online Listings

List your property on popular online platforms, as the majority of buyers begin their property search online. Your Brighton estate agent can assist you in this process, ensuring that the listing is accurate, engaging, and reaches a wide audience. Including video tours in your online property listings can set you apart from the competition and help buyers imagine their life in the property.

Brochures and Print Media

Consider creating physical brochures that potential buyers can take with them after property viewings. These brochures should contain essential information and professional photos. A tangible brochure can leave a lasting impression and provide buyers with detailed property information that may not have been effectively conveyed during open house events with multiple buyers.

Open Houses and Viewings

Coordinate with your Brighton estate agent to schedule open houses and individual viewings. Ensure that your property is clean, clutter-free, and well-presented during these events. Open houses allow multiple potential buyers to view your property simultaneously, creating a sense of competition and urgency. Individual viewings provide a more personalised experience, allowing buyers to ask questions and explore the property in-depth.

Once interested buyers start coming in with offers, the crucial negotiation phase begins.

Receiving Offers

You will receive offers from potential buyers, and it's important to be prepared for negotiations, as some offers may be below your asking price. Rest assured, we are here to assist you every step of the way. By understanding market trends and recent sales data, we can help you evaluate offers and determine their competitiveness.


Collaborate with your Brighton estate agent to respond to offers, as they can provide valuable advice on negotiation strategies to help you achieve a favourable selling price. Remember that negotiation is a two-way process, and finding common ground is crucial for a successful sale. Please note that an estate agent in Brighton is legally obligated to present all offers, but they will also provide their opinion on any below-asking-price offers.

Acceptance and Memorandum of Sale

Once an offer is accepted, a Memorandum of Sale will be issued. This document outlines the agreed-upon price and conditions of the sale. It serves as a preliminary step toward the exchange of contracts and signifies the buyer's commitment to proceed with the purchase.

This phase consists of legal procedures that lead to the finalisation of the property sale, and includes:

Property Information Forms

To provide essential details about your property to the buyer, complete the Property Information Form and the Fixtures and Fittings Form. These forms cover various aspects, including boundaries, utilities, and any fixtures or fittings that are included.

Draft Contracts

Your solicitor/conveyancer will prepare a draft contract containing property details, sale price, and any conditions. Once all inquiries are resolved and both parties are ready to proceed, this contract will be exchanged with the buyer's solicitor.

Buyer's Due Diligence

The buyer's solicitor will conduct searches and inquiries to ensure there are no legal issues associated with the property. These searches will include checks for planning permission, local authority information, environmental risks, and more. The results of these searches will help the buyer make an informed decision and identify any potential concerns.

Enquiries and Negotiations

Here, the buyer's solicitor may raise inquiries or request additional information about your property. Your solicitor will negotiate on your behalf to resolve any issues that arise. The goal of this phase is to clarify any uncertainties and ensure that both parties have a clear and comprehensive understanding of the property's condition and legal status before the transaction is completed.

Exchange of Contracts

Once both parties are satisfied and all inquiries have been resolved, contracts will be signed, and a deposit will be paid. At this stage, the sale becomes legally binding. The completion date is typically agreed upon during this phase, typically a few weeks after the exchange.

The final stage of selling a property in Brighton and Hove is completion. This involves transferring ownership and receiving the sale proceeds, and includes the following:

Completion Date

Agree on a completion date with the buyer, usually within a few weeks of exchanging contracts. This date officially marks the transfer of ownership.

Final Meter Readings and Settlements

Before the completion date, make sure all utility readings are taken and outstanding bills are settled. Notify utility providers, the local council, and other relevant parties about the impending change of ownership.


On the completion date, the buyer's solicitor will transfer the remaining balance to your solicitor. Once received, you can hand over the keys to the property to the buyer. This officially transfers the property to them.

Moving Out

Vacate the property, ensuring it is left in the condition specified in the contract. Notify relevant parties, including banks, insurance providers, and other relevant institutions, of your change of address.

Post-Sale Tasks

Notify all relevant authorities, such as the council and utility providers, about the change of ownership. Settle any remaining legal obligations. Also, ensure that your solicitor confirms the transfer of ownership with the Land Registry, updating the property's records to reflect the new ownership.

Selling a property in Brighton and Hove involves various stages such as valuation, preparation, marketing, negotiation, legal procedures, and completion. It's important to understand that every property sale is unique. To ensure a smooth and successful transaction, it is crucial to seek professional advice from estate agents, solicitors, and conveyancers.

Working closely with experienced professionals, following the outlined steps, and being well-prepared will help you navigate the selling process and achieve the best possible outcome. With the best estate agent in Brighton and Hove by your side, you can sell your property successfully and embark on your next adventure.