When looking to sell a property in Brighton, choosing the right estate agent is crucial for a successful and hassle-free experience. A reliable estate agent can not only help you find suitable buyers but also ensure that your property sale is managed efficiently, complying with all the necessary legislation. Our comprehensive guide walks you through the key considerations to make an informed decision when choosing an estate agent in Brighton.


When selecting an estate agent in Brighton, it's crucial to ensure they have a solid understanding of the local property market. Agents with extensive local expertise can provide valuable insights into selling and buying trends, demand, and other sale prices in your area. They can accurately assess the potential of your property and guide you on setting the right asking price.

A well-informed Brighton estate agent will also be able to identify target buyer demographics and tailor their marketing efforts accordingly. They can advise you on property improvements or features that will attract potential buyers and maximise your property's appeal.

You should also consider the physical location of the agent's office in relation to your property. A conveniently located office can be advantageous, especially for properties that require frequent visits, such as single viewings and open houses.

Agent's Experience with Similar Properties

References and Reviews

When deciding whether an estate agent is right for you, don't hesitate to request references or search for reviews from other sellers who have recently used the agent's services. These references can provide valuable insights into the agent's performance, reliability, and ability to find suitable buyers.

Contact the provided references to ask about their experiences with the agent's services, the length of time it took for their sale to go through, and how effectively the agent addressed any concerns. Positive references from sellers with properties similar to yours can instil confidence in your choice of estate agent.

Success Rate

Inquire about estate agents’ track records in selling properties similar to yours. An agent's success rate in finding reliable buyers quickly can be an indication of their marketing strategies and effectiveness in screening potential buyers. A high success rate indicates that the agent has a good understanding of the local property market and can attract suitable buyers for your property.

Importance of Reputation & Experience

Experience is often a key indicator of an estate agent's expertise and stability in the industry. A long-established agent may have weathered various market conditions and economic cycles, giving them a better understanding of the local property market's nuances.

However, while an agent's longevity can be indicative of their reliability, newer agents may also bring fresh approaches and modern technologies to the table. Therefore, it is essential to balance experience with other factors such as reputation and qualifications.

Agent Fees and Transparency

Fee Breakdown

Before committing to an estate agent in Brighton, obtain a detailed breakdown of all fees and charges associated with their services. The fee structure can vary widely between agents, and it's essential to understand what you're paying for.

No Hidden Charges

Ensure that the agent is transparent about all their charges and that there are no hidden fees. The last thing you want is to be surprised by unexpected costs that were not disclosed upfront.

Make sure to request a written contract that clearly outlines all fees and terms, and review it carefully before signing. If anything is unclear or seems unreasonable, seek clarification from the agent or consider consulting a legal professional.

Compare Multiple Agents

To make a fully informed decision, obtain fee information from several estate agents in Brighton and compare their services and costs. Remember that the cheapest option may not always be the best, as the level of service and expertise can vary significantly.

Consider the value offered by each agent in terms of their experience, reputation, and ability to find and manage quality buyers. Assess their professionalism, communication, and willingness to address your concerns before making your final choice.


Choosing the right estate agent when selling property in Brighton can significantly impact your rental experience. By considering the location, service level, agent's experience, compliance with legislation, reputation, experience, and fee transparency, you can make an informed decision that aligns with your selling needs and expectations. Take the time to research and compare agents to find the one that best suits your requirements and ensures a successful and stress-free selling process.